AA RISK was setup to help you start your business in Brazil. Its not just Brazil that you need local know-how and contacts to avoid investing money and resources in a business plan that is not relevant to the actual market demand or conditions. But Brazil can be very punitive on your foreign investment and cashflow even though Dollar based currency investments and credit can leverage the currency rates for a larger project.

Starting a business in Brazil essentially means the following for a foreigner:

• Setting up partners CPF (tax number) and fixed address
• Getting a business address for the company
• Drawing up the Company contract or Razão Social
• Applying for a CNPJ registration (tax number) for the company
• Giving entry at local Junta for purpose of business
• Applying for Federal registration of the business
• Opening a bank account for the business
• Hiring staff for your startup

We believe though from our business experience with multi-nationals and micro-business that the correct route is not the above. Rather that with some upfront meetings using our Lesson methodology we go straight to the market, and then structure the business startup according to real market opportunities. See the photo below that briefly explains some of the aspects we look at in our Lesson methodology.

Essentially we are saying that for a foreigner starting a business they should consider the following:

• Go into the market and determine the real opportunities
• Price points and volume predictions can then be established
• Understand the best tax regime
• Quote/Sell/Pitch to as many opportunities as are relevant for the business
• Setup a digital first then structural approach
• Minimum Viable Model role out into the market in Brazil
• Then look at permanent labor contracting which has a high total cost and complex legal implications

If you are interested in starting a business in Brazil as a foreigner, AA Risk can help you go to the market and analyze your opportunities.